Last updated: February 2026
Fisher & Farmer is an independent field sports journalism publication covering food, fishing, farming, and travel across the American South, Ireland, and the United Kingdom. This policy explains what information we collect, why we collect it, and how you can control it.
Fisher & Farmer is operated by Fisher & Farmer Inc., a Florida S-Corp, with a UK subsidiary (Fisher & Farmer Ltd) and an Irish branch office. Our registered address is Silver Street, Lymington, SO41 6DJ, United Kingdom.
For any questions about this policy or your personal data, contact us at info@fisherandfarmer.com.
What We Collect
Information you give us
When you subscribe, make a purchase, book an experience, contribute to a campaign, or contact us, you may provide:
- Your name and email address
- Billing and shipping addresses
- Payment information (processed securely by Stripe and Shopify — we do not store card details)
- Your membership tier preference (Free, Member, or Travel)
- Your preferred currency (USD, GBP, or EUR)
- Any messages or enquiries you send us
Information collected automatically
When you visit fisherandfarmer.com, certain information is collected automatically depending on your consent choices:
Always collected (no consent required):
Our editorial analytics are powered by Ghost's built-in system (via Tinybird). This is entirely cookie-free and first-party. It records page views, referral sources, and whether a visitor is a logged-in member, but it does not use cookies, browser fingerprinting, or any persistent storage to identify you across sessions. Unique visitors are counted within 24-hour windows only. All data is stored in EU data centres and is accessible only to Fisher & Farmer.
Collected with your consent:
If you accept analytics cookies via our consent banner, we use Google Analytics 4 (Measurement ID: G-LC42PH1GF6) to understand traffic patterns, content performance, and how readers move between editorial content and our shop. Google Analytics uses first-party cookies to distinguish between visitors and sessions. We have configured it as follows:
- Google Signals is turned off (no cross-device tracking via Google accounts)
- Data retention is set to 14 months
- IP addresses are anonymised by default in GA4
If you accept marketing cookies, we may in future use Meta Pixel to measure the effectiveness of advertising campaigns on Facebook and Instagram. This is not currently active but will be disclosed here before it is enabled.
Cookies we use
| Cookie | Purpose | Type | Duration |
|---|---|---|---|
| ff_consent | Stores your cookie preferences (analytics and marketing choices) | Essential | 365 days |
| ghost-members-ssr | Identifies you as a logged-in Ghost member | Essential | Session |
| _ga, ga* | Google Analytics — distinguishes visitors and sessions | Analytics (consent required) | Up to 14 months |
We do not use any advertising or marketing cookies at this time. When we do, this table will be updated before they are activated.
How We Use Your Information
We use the information we collect to:
- Deliver the editorial content, newsletters, and membership benefits you have subscribed to
- Process purchases through our shop (powered by Shopify) and handle shipping
- Process payments securely through Stripe
- Manage bookings for events, excursions, and workshops
- Process contributions to the Newport House campaign
- Understand which content resonates with our readers and how our site is used (via Ghost analytics and, with consent, Google Analytics)
- Respond to your enquiries and provide customer support
- Comply with legal and tax obligations across our operating jurisdictions (US, UK, Ireland)
We do not sell your personal information. We do not use your data for automated decision-making or profiling.
Who We Share Information With
We share personal information only with service providers who need it to help us operate, and only for the purposes described in this policy:
| Provider | Purpose | Data shared |
|---|---|---|
| Ghost (Ghost Foundation) | Content management, membership, newsletters | Email, name, membership tier, reading activity |
| Stripe | Payment processing for memberships, shop, campaigns | Name, email, payment details, billing address |
| Shopify | Shop hosting, order fulfilment, inventory | Name, email, shipping/billing address, order details |
| Tinybird | Ghost's analytics backend | Anonymised page view data (no personal identifiers) |
| Google (Analytics) | Website analytics (with consent) | Anonymised browsing data, cookies |
| Cloudflare | Website hosting, security, performance | IP address, request data (for security/CDN purposes) |
| Mailgun or equivalent | Email delivery for newsletters | Email address |
We may also disclose your information if required by law, regulation, legal process, or governmental request.
International Transfers
Fisher & Farmer operates across the United States, United Kingdom, and Ireland. Your personal information may be transferred to and processed in any of these countries. Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, including standard contractual clauses where applicable.
Our analytics data (Ghost/Tinybird) is stored in EU data centres. Google Analytics data may be processed in the United States under Google's data processing terms.
Your Rights
Depending on where you live, you have rights regarding your personal data. These may include:
If you are in the UK or EEA (GDPR / UK GDPR):
- The right to access the personal data we hold about you
- The right to correct inaccurate data
- The right to request deletion of your data
- The right to restrict or object to processing
- The right to data portability
- The right to withdraw consent at any time (this does not affect the lawfulness of processing before withdrawal)
If you are in California (CCPA):
- The right to know what personal information we collect and how it is used
- The right to request deletion of your personal information
- The right to opt out of the sale of personal information (we do not sell personal information)
- The right to non-discrimination for exercising your rights
If you are in other US states with privacy legislation (Virginia, Colorado, Connecticut, and others), you may have similar rights. Contact us and we will respond in accordance with applicable law.
To exercise any of these rights, email info@fisherandfarmer.com. We will respond within 30 days (or sooner where required by law).
Managing Your Cookie Preferences
When you first visit our site, a consent banner gives you the choice to accept or reject optional cookies. You can change your preferences at any time by clicking Cookie Settings in the site footer.
If you reject all optional cookies, our site will continue to work normally. You will still see the same content and be able to make purchases. The only difference is that we will have less visibility into how readers use the site, which helps us improve it.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking all cookies (including essential ones) may affect site functionality.
Data Retention
- Membership and account data is retained for as long as your account is active, and deleted upon request.
- Purchase and transaction records are retained for 7 years as required by tax and accounting obligations across our operating jurisdictions.
- Google Analytics data is retained for 14 months and then automatically deleted.
- Ghost editorial analytics counts visitors in 24-hour windows and does not retain individual-level data.
- Email newsletter data is retained for as long as you remain subscribed. You can unsubscribe at any time via the link in any email.
Children
Our services are not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us and we will delete it promptly.
Security
We use appropriate technical and organisational measures to protect your personal data, including encrypted connections (HTTPS), secure payment processing via Stripe and Shopify, and access controls on our systems. No method of transmission or storage is completely secure, but we take reasonable steps to protect your information.
Changes to This Policy
We may update this policy from time to time. When we make material changes, we will update the "Last updated" date at the top and, where appropriate, notify you by email or a notice on our site.
Legal Basis for Processing (UK/EEA Visitors)
Where GDPR or UK GDPR applies, we process your data on the following legal bases:
- Contract: To provide you with memberships, deliver purchases, and fulfil bookings you have made with us.
- Legitimate interest: To operate and improve our site, understand readership patterns (via cookie-free Ghost analytics), prevent fraud, and ensure security.
- Consent: To place analytics and marketing cookies on your device (Google Analytics, and in future, Meta Pixel). You can withdraw consent at any time via the Cookie Settings link.
- Legal obligation: To comply with tax, accounting, and regulatory requirements.
Supervisory Authorities
If you are unsatisfied with how we handle your personal data, you have the right to lodge a complaint with a supervisory authority:
- United Kingdom: Information Commissioner's Office (ICO) — ico.org.uk
- Ireland: Data Protection Commission (DPC) — dataprotection.ie
- United States: You may contact the Florida Attorney General's office or your state's attorney general.
Contact
Fisher & Farmer
Silver Street, Lymington, SO41 6DJ, United Kingdom
Email: info@fisherandfarmer.com