Minnow Rewards
A single digital card that works wherever our partners are — a pub in Ireland, a farm in South Carolina, a bookshop in Georgia. One card, any currency, automatic rebates.
How It Works
Minnow Rewards is a rebate programme available to everyone with a Fisher & Farmer account — free or paid. You get a digital Minnow card, use it at approved partners, and earn rebates automatically — no receipts, no codes, no extra steps.
Create a Free Account
Minnow Rewards is included with every Fisher & Farmer account, including the free tier. Once you’ve signed up, your digital Minnow card is activated automatically and accessible from your account page. Add it to Apple Pay or Google Wallet and it’s ready to use.
Load Your Balance
Fund your Minnow card from your account page. Your balance converts automatically at the point of sale — use it at a café in Leenane and it settles in euro, at a farm in Charleston and it settles in dollars. No currency selection, no conversion fees. Your balance never expires and is fully refundable.
Spend at Partners
Use your Minnow card at any approved partner — in person or online. Tap, swipe, or enter your card details. No special codes, no apps, no friction.
Earn Rebates Automatically
Every qualifying purchase at a Minnow partner earns a rebate, credited back to your card automatically — just like cashback on a credit card. No receipts to submit, nothing to claim. The rebate rate varies by partner but is always meaningful.
Why “Minnow”?
Because every big river starts with small fish. Minnow Rewards exists to direct spending toward the independent, owner-operated businesses that define the communities Fisher & Farmer covers — the bookshops, the farms, the pubs, the cafes, the family hotels.
These are not chains. They are not platforms. They are people with a single premises, a local reputation, and a reason to exist beyond shareholder returns. The Minnow card is a way of voting with your wallet for that kind of economy — and getting something back for doing it.
Small fish, moving together, in the same direction.
Participating Partners
Minnow partners are independent businesses — each with a single location and an annual turnover of less than $5 million (or the equivalent in local currency: €5m / £5m). They are places we know, places we trust, and places our members already want to visit.
Current Partners
| Partner | Location | Type |
|---|---|---|
| Ireland | ||
| Hamilton’s Bar & Restaurant | Leenane, Co. Galway | Pub & Restaurant |
| The Purple Door Café | Leenane, Co. Galway | Bakery & Café |
| Gaynor’s Bar | Leenane, Co. Galway | Pub |
| Leenane Hotel | Leenane, Co. Galway | Hotel |
| United States | ||
| Ash-ling Books | Toccoa, Georgia | Bookshop & Café |
| Lowland Farms | Johns Island, South Carolina | Farm |
No partners match your search.
Become a Minnow Partner
We are always looking for the right businesses to join the Minnow network. If you think your business is a fit, we’d like to hear from you.
Partner Criteria
Single location. Minnow partners operate from one premises. This is a programme for independent businesses, not chains and not franchises.
Annual turnover under 5 million in local currency (USD, EUR, or GBP). We are looking for businesses where the owner is behind the counter, not behind a spreadsheet in another city.
Alignment with Fisher & Farmer values. We partner with businesses that care about provenance, craft, hospitality, and community. You don’t need to be perfect — you need to be genuine.
Ability to accept card payments. Minnow Rewards is a digital card. If you accept card payments at your premises or online, the technical side is already handled.
Programme Details
Minnow Rewards is a single digital card that works across currencies. Use it at a partner in Ireland and the transaction settles in euro; use it at a partner in the United States and it settles in dollars. There is nothing to select and no conversion fee — the card handles it. Add it to Apple Pay or Google Wallet from your account page, or use the card details for online purchases. Rebates are automatic — when you pay with your Minnow card at a participating partner, the rebate is calculated and credited back to your card balance within a few days.
Rebate rates are set per partner and disclosed on your account page. Accumulated rebates stay on your card and can be spent at any partner. Your Minnow balance never expires and is fully refundable to your original payment method at any time.
Minnow Rewards is available to anyone with a Fisher & Farmer account, including the free tier. If you close your account, your card is paused but your balance is preserved — reactivate your account and your card returns with its full balance intact.
Minnow Rewards is currently in development. Members will be notified when the programme launches in their region. Features described above reflect the intended design and may be adjusted prior to launch.