Our Anti-Social Media Policy
We started Fisher & Farmer to celebrate the things that deserve your full attention — a good book, a slow meal, a river at dawn, a place you’ve never been. None of those things happen in a feed.
In 2026, we made the decision to step away from social media. Not because we’re against technology, but because we believe the platforms as they exist today work against the kind of attention our work asks for. We’d rather you read the article than scroll past it.
This is our policy. It will evolve as platforms change — and we hope they do.
What we believe
We believe in reaching you directly, without an algorithm deciding whether you see us.
We believe the time you spend with our work should leave you better off than when you started — more curious, more rested, more inspired to cook something or go somewhere or pick up a book.
We believe that platforms which profit from outrage, comparison, and compulsive use are not a good home for writing about the quiet life.
We believe your data is yours. We have no interest in participating on platforms that harvest it in ways they won’t clearly explain.
We believe community is built around shared tables and shared interests, not engagement metrics. A reader who subscribes to our newsletter has made a choice. A follower served our post by an algorithm has not.
We believe in the things our name suggests — patience, seasons, craft, and showing up early.
What we won’t use
We do not maintain active accounts on Facebook, Instagram, TikTok, X (formerly Twitter), Snapchat, or Threads.
We may keep dormant profiles on some of these platforms as signposts directing people to our own channels. We will not post content to them, respond to messages on them, or run advertising through them.
We will revisit this position if a platform demonstrates, through its policies and its conduct, that it prioritises the safety and autonomy of its users over engagement-driven revenue. We’d welcome that day.
Where to find us instead
Our newsletter
Every article, recipe, book review, and field report lands in your inbox on our schedule, not an algorithm’s. Free to subscribe, always.
fisherandfarmer.com
Our home. Everything we publish lives here permanently, browsable and searchable, without login walls or content gates.
Live events
Author talks, cook-alongs, travel conversations, and seasonal gatherings hosted on our own site. Open to all members.
On the water
Fly fishing reports, field days, and the sporting life. Some things you just have to be there for, and we’ll tell you about them when we get back.
Your letterbox
Members receive a quarterly print issue. It doesn’t need charging and it won’t send you a notification.
YouTube
We use YouTube selectively for video content. It currently allows us to publish without algorithmic suppression of organic reach, and doesn’t require us to pay to show our work to people who’ve chosen to follow us. If that changes, we’ll reassess.
What this means in practice
We will not ask you to “follow us on Instagram.” We will not track you with social media pixels or retargeting scripts.
We will ask you to subscribe if you’d like to hear from us. We will ask you to forward our newsletter to someone who might enjoy it. We will ask you to tell a friend over dinner. That’s the oldest algorithm there is, and it still works.
A note on the 4 hours and 37 minutes
The average person spends four hours and thirty-seven minutes on their phone each day. That’s a novel a week. A loaf of bread from scratch. A walk with no destination. A letter to someone who doesn’t expect one.
We don’t say this to lecture. We say it because everything we make is designed for the time you get back when you put the phone in a drawer. Our whole business depends on you having the space to actually read, cook, travel, and fish — not scroll.
If our not being on social media means one fewer reason to open the app, we consider that a feature.