Your customers already care about where their money goes.
When you advertise with Fisher & Farmer, your spend doesn’t just reach our readers — it funds 10% credits on Minnow cards at the independent businesses that define the communities we cover. Pubs, farms, bookshops, cafés. One card, any currency, credited automatically.
Get the Media KitA simple equation with real impact
Every advertising dollar does two things: it reaches an engaged audience of people who care about food, farming, and provenance — and it directly funds the Minnow Rewards programme, which credits 10% of every qualifying card transaction back to the member’s Minnow card.
Your ad spend is pegged at 20% of the card volume it supports. A 5,000 ad placement funds 25,000 in community spending power.
Members load their Minnow cards and spend at approved independent businesses — in person and online, wherever our partners are.
Every qualifying purchase earns a 10% credit, applied directly to the member’s Minnow card. No codes, no receipts. Your advertising made that possible.
Bigger businesses aren’t the problem. Disconnection is.
The businesses that advertise with Fisher & Farmer are not the adversary of the small ones on our Minnow network. They are often the same people — at a different stage, or a different scale. A regional grocer. A heritage food brand. A hospitality group with roots in the community it serves.
What these businesses share with our Minnow partners is something more important than size: they care about where food comes from, how it reaches people, and what kind of economy they’re building.
The point is not to punish scale. The point is to make scale useful — to take the reach and resources of larger businesses and direct them back toward the independent ones that define a place.
When you advertise with us, your brand isn’t just seen by our readers. It’s actively funding the credits that go back on their Minnow cards every time they shop at a partner business. Your logo appears alongside a tangible act of community investment. That’s not a media buy. That’s a story worth telling.
People who choose where they spend
Fisher & Farmer readers are not passive consumers. They are people who drive to the farm instead of clicking the app. Who ask the fishmonger where it was caught. Who travel to eat, and eat to understand a place.
Start at any level. Scale when it works.
Every tier includes placement across fisherandfarmer.com and our newsletter, plus a published impact statement showing exactly how much your spend returned to the community.
Sign in or create a free account to see prices in your currency and get started.
Once you sign up, we’ll send a welcome email to collect your logo, brand guidelines, and any assets for your placements. Impact statements are published quarterly, crediting each advertiser by name. All tiers run month-to-month with no lock-in.
More than impressions. A reason to be remembered.
Your Placement
- Banner ads on fisherandfarmer.com — homepage, section pages, articles
- Newsletter sponsorship — dedicated or shared
- Branded editorial content (Steward tier and above)
- Event and excursion sponsorship
- Multi-currency reach wherever our partners are
Your Impact Statement
Every quarter, we publish an impact report showing exactly what advertising revenue funded. Total credits applied to Minnow cards. Partner businesses supported. Transactions by region.
Your brand is credited by name — not as a footnote, but as the reason the programme exists.
This isn’t CSR. It’s a structural feature of how your money works when you spend it here.
Let’s talk about what your brand can fund.
Reach out for the full media kit and current availability.
Get in TouchMinnow Rewards is currently in development. Advertising tiers and community impact figures reflect intended design based on a 20% ad-to-volume ratio and 10% card credit rate. Impact statements will be published once the programme is live. Fisher & Farmer reserves the right to adjust tier pricing and placement details. All advertising is subject to editorial guidelines.